Sergio Marcos: «The Corporate Social Responsibility of your real estate agency»

In the real estate sector, as in all, mistakes are made.

But in addition to accidental mistakes, sometimes unethical actions are carried out in a perfectly conscious way. I know this because in the Fotocasa Academy courses that I teach, the real estate agents themselves tell me about examples of malpractice.

Those behaviors were one of the factors that indirectly caused the crisis from which only now, a decade later, the real estate sector begins to emerge. And it seems that not all of us have learned the lesson. The current boom, still moderate but growing, is bringing back some of those toxic behaviors.

Given these actions, what can be done? It is not easy, but if your agency works professionally and honestly , don't be ashamed of it. Quite the contrary: be proud and show it to whoever is willing to hear it. If you work not only for your business, but also for society, make it clear: because it is the best way to portray those who do not.

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In this same blog we have already talked about the Mission, Vision and Values of real estate agencies : that honest portrait in which it is clear what the company aspires to and what paths it is not willing to take to achieve it. The Corporate Social Responsibility (CSR) is a step in this line.

It's not a matter of size

The argument that this cannot be done in a company as small as a neighborhood agency is a mere excuse. It is true that we are used to hearing about the CSR of large companies, those that are listed on the Ibex and have thousands of employees. But any SME can and should take on this challenge.

Firstly, because the employees themselves will appreciate it: 82% of SME workers positively value ethics and Corporate Social Responsibility in their organizations, according to the magazine Compromiso Empresarial , based on a study by the Universidad Pontificia Comillas ICAI -ICADE.

But also, defining Corporate Social Responsibility and fulfilling it is a way to differentiate yourself from other agencies. Considering the social and environmental factors of our activity, and not only the economic ones, is the way to advance in competitiveness and sustainability. Society, the potential clientele, is increasingly aware and companies that know how to position themselves in this scenario will have better cards to play with.

And finally, there is the collective factor. As we said at the beginning, it has been very difficult for the real estate sector to regain the trust of society after what happened a decade ago. Together we have achieved, thanks to efficient work and continuous redania's most wanted , that our activity has the positive positioning it deserves qnnit.

Let us give society, through Corporate Social Responsibility policies, more reasons to trust all of us. If we have cleaned the stains of our past, now we have to stay spotless.