What is required to generate a Good Email Marketing Strategy?

Importance of email marketing for companies

The internet provides a variety of tools so that companies can reach a large market to transmit content and promote products and services. Among the strategies that can be carried out through the internet is email marketing, which allows reaching each of the people who want to receive information.

Through this strategy, you can design attractive content that is of interest to many people, in this way everyone will be interested in continuing to receive the information provided. Email marketing is much less expensive than physical strategies also has great coverage.

5 tips to achieve a good email marketing strategy

Add a subscription form to the website. Through this form, information of great importance is requested, such as e-mail, and people are also asked if they would like to receive information about the company, products or services, to carry out the strategy appropriately.

Address customer concerns or listen to their opinion. This point is of vital importance since people are going to want to express what they think about the information provided. If the necessary attention is paid to it, insurance will achieve good communication and customer loyalty.

Decide the frequency of the newsletters. When doing an email hosting UK marketing strategy, the idea is not to bore people with an impressive amount of emails, but to provide interesting information, it can be weekly, depending on what you want to make known to customers.

Make a good interesting cheap email hosting template. The template that is sent to clients and potential clients in a massive way must be interesting, good-looking and striking, as a fundamental requirement it must have the corporate image so that people relate it to the company.

Send interesting and important content. The information provided through email marketing must be interesting and of interest to customers. This means that through the content provided, people will be able to solve different concerns or satisfy their needs.

This strategy is of vital importance for all companies that want to expand and reach a large market.

How to optimize and speed up a WordPress website

WordPress is the most used platform worldwide to build Web pages. However, optimization is one of the most important components to perform, to keep your site always active using most of its available resources. In this video, we show you 3 simple steps to speed up the loading of WordPress and thus avoid that search engines penalize you due to the lack of optimization. This process is very easy to follow and requires a few minutes to complete.

The first thing to consider is the PHP version you are using. I don't know if you knew, but PHP 5.6 to 7.0 is currently no longer supported or updated. This concludes that your site may experience security and speed problems. The PHP 7.2 version, on the other hand, offers up to 50% more speed compared to its predecessors. This allows your website to be fast just as you need it.

There is also another equally important factor that many users ignore, and that is, the installation of a cache plugin. This type of plugin converts all the heavy content of a page to another format, which is less heavy and can be presented to your visitors much faster. This speeds up your website by 50% more. They are very effective and most are free. The one we recommend, due to its ease of configuration, is WP Super Cache. Next, we show you how to configure it.